Guestroom of the Future | Mach 49
Client: Unable to disclose (under NDA)
Project Period: March - May 2024
Project Status: Delivered
Role: Project Director, Experience Design Lead, Co-Producer, Creative Direction
Team: Real-Time technical vendor, Architectural Visualisation Consultant, Managing Director.
Deliverables: Unreal multi-mode Guestroom playable, Game Design Document for new Guest Loyalty System, Technical Development Plan.
Project Overview
Proof-of-concept project for large middle-eastern client developing innovative destinations and guest experiences. Collaborated with the client and Mach49 consultancy team in the conceptualisation, design and build of immersive tech-enabled guestrooms and extending destination experiences beyond a hotel stay. Underpinning the new guest experience was an experience-centric, Mach49-designed Guest Loyalty OS framework that will enable highly-personalised guest experiences in-destination, digitally and as AR/VR/immersive overlays.
My main responsibilities were: overall project delivery oversight, supporting Architectural Consultant/Project Lead, collaborating with the 3D art/production vendor and being the conduit for vendor feedback and ensuring creative direction was in line with client objectives and quality expectations. I also provided deep Guest UX work - delving into the future Guest Experience personas and their individual and interconnected journeys, advising and aligning with the technical and presentation deliverables required for the clients’ internal pitch. Supported the Project Lead/Architectural Consultant and designing the experiential framework to complement the proposed technical OS.
Delivered on time, within budget and exceeded quality and deliverable scope.
